4 Reasons why you should embrace innovation:
1. Our nowadays society is described as VUCA (volatile, uncertain, complex, ambiguous): this means that everything changes continuously, therefore you need to adapt to change.
2. Competition in every industry is fierce, you need to constantly seek for new ideas, new ways of doing, new ways of approaching the same problem or challenge.
3. Consumers expect to be able to customize their products and their services, which means that you need to be flexible and adapt to their needs.
4. To be innovative means to be always in a leading position, to be a pioneer in your field and go beyond each challenge as a winner.
What makes a good experience a great one?
1. It is holistic. It covers all the 5 senses and it reaches the sweet spot: this experience provides entertainment, education, feelings of escapism and aesthetic emotions.
2. It is user-centered. You have to think as your customers, going through all the same touch points, understanding their feelings, their problems, their needs;
3. It is tangible. You should provide your customers with a piece of evidence: a picture, souvenir, a business card.
4. It is memorable. The experience goes beyond the expectations and provides strong feelings to your customers.
Are you ready to create your great experience?
4 Reasons why you should embrace storytelling:
1. People understand feelings and emotions and they want to connect with your brand through a story.
2. Through your storytelling you are already delivering an experience to your audience.
3. This experience becomes memorable in their mind.
4. With storytelling you can easily express the values and culture of your brand, creating a strong bond with your customers.
4 effective tips to become a super host:
1) Passion: you need passion in order to strive in this business and be happy while making other people happy. Is your inspiration to host people, create an experience for them, showing them your city as you would do with family and friends? Then continue reading.
2) Intercultural awareness: pay attention to the diversity, to the different cultures and communication. With a bit of consciousness and awareness you could really avoid bad feelings and negative experiences.
3) Availability: show your guests that you are there for them, answer their questions, smile to them, do not show yourself too busy or distracted. BE THERE FOR THEM.
4) Personalization : what about creating a personalized welcome guide? Answer questions according to the needs, the preferences, the languages. ANTICIPATE the guests' needs. Create an itinerary for them, ask questions, deliver an authentic experience.
